451 Research Impact Report

Product Collateral

Quark is leading the charge to simplify and improve enterprise content management (ECM) through content automation. The goal is to allow everyone in (and outside) an organization to find, access, and share the right content with the right people at the right time and on the right device.

In a recent Impact Report, 451 Research weighs in on Quark’s focus on content automation and how the company is enabling non-technical content creators to create Smart Content – the type of structured content that until now has only been available to technical writers and others who are able to code XML.

451 Research says, “Quark’s component-driven approach to content marks the beginning of a broader industry initiative to move beyond the content object and rethink the way content is created, assembled and managed for maximizing efficiency and security.”